Laverda Motorcycle Parts

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'Moto Laverda SAS - Dottore Francesco Laverda e Fratelli' - to give it it's full name - was founded in 1949 by Francesco Laverda. Working during the day in the family agricultural business, by night Francesco decided in 1947 to design and build a small capacity motorcycle with the help of Luciano Zen. It is rumoured that some of the engine parts were cast in Francesco's kitchen, suggesting that the initial idea was a non-commercial one.

The little bike showed potential and it was decided to enter into production. Various models were developed and produced during the 50's and 60's and Laverda enjoyed considerable success also in competition, gaining a reputation among racing clubmen for their impressive reliability and performance.

During the sixties and 70's Laverda developed their large capacity 650cc and 750cc twins, which attained iconic status among Laverda fanatics. By the 80's, the European manufacturers were struggling in the face of fierce competition from the Japanese 'Big Four' (Honda, Kawasaki, Suzuki and Yamaha) and the end seemed almost inevitable as  Laverda faded into obscurity. Various half-baked and ill thought out schemes and takeovers were floated about, but in the end they all came to nothing until the brand was purchased first by Aprilia which was then in turn bought out by the Piaggio Group.

Aprilia had sold a range of Chinese scooters with Laverda badges, which infuriated the Laverda purists who felt it tainted the brand. Piaggio still own the rights to the Laverda brand, but have stated publicly that they would be willing to sell the rights to the brand if a credible investor should materialise. Piaggio themselves closed all activities relating to the Laverda brand when the acquired the Aprilia Group.