To view products for this brand, please choose a model or category above.
Betamotor was originally founded in 2004 under the name 'Società Giuseppe Bianchi', and they initially produced handmade bicycles for the domestic Italian market. By the end of the 1940's the company diversified into motorcycle production in order to meet the demands of the changing Italian market.
The two majority shareholders in the company, Enzo Bianchi and Arrigo Tosi, joined together their initials to form the brand 'Beta' and the models have been marketed under this banner ever since. Their first production bike was named the 'Cervo 48', and featured rudimentary transmission by means of a rubberised roller driving the rear tyre directly. The 'Cigno' followed shortly after, powered by the same 48cc motor and sporting a double cradle frame and telescopic front and rear suspension.
Various models followed during the next decade or so, many of which featured innovative and original design ideas and impressive performance figures (for the era). Beta even produced a 175cc single capable of reaching over 80mph in the early 50's! Beta also enjoyed considerable success in competition during this period.
By the mid 70's the company began to turn towards the off-road market, producing various motocross, enduro and trials models and enjoying a succession of victories during the 70's and 80's in both trials and motocross events. More recently, Beta turned to producing 4-stroke enduro models and currently offers a range of off-road and street-legal machines. The company currently employs 111 people and operates out of a production plant at Rigano Sull'Arno, with an annual turnover of 44.5 million Euros and a worldwide network of importers and European dealerships this is one European motorcycle manufacturer that is here for the long term.